This concept was inspired by the infamous Durex ads and off the shelf cooking magazines. The representation of the male biology as a meat product is meant to be cheeky and when paired with the tagline ‘Don’t Go Raw’ has a humorous undertone to the whole visual narrative. Additionally, the ‘O’ in the tagline is substituted with a condom to reference the act of Safe Sex’
Font: 'King Basil Lite' by Missy Meyer from Behance (free for commercial and personal use)
2016 - Original Submissions
2017 - Redesign
©Tracy Ng. All rights reserved.